Bring all your telecommunication data into one place
Few businesses must deal with the same volume and complexity of data as faced by businesses in the telecommunications industry. Their success relies on their ability to ingest relevant information, process it and mine it for insights before making intelligent business decisions. This needs to happen at every level of abstraction, starting from the grassroots (customer) level all the way up to a consolidated group view.
The only way to do this sustainably is to leverage cutting-edge Financial Planning & Analysis (FP&A) technology to transform the process.
Common challenges
Revenue analysis (ARPU)
Evaluating Average Revenue Per User (ARPU) in a dynamic fashion is key to better decision making.
Opaque customer information
If you don’t have the right level of granularity in your data, you can’t get a real sense of how your telecommunications services are impacting users at a customer level. This lack of visibility results in one-size-fits-all solutions that can’t be practicably applied in a modern setting.
Suboptimal service offering
A poor understanding of your revenue implications means you can’t deliver an optimised offering that best leverages your resources and experience to meet the demands of the market. Instead, you’re stuck following others because you can’t pull original insights yourself.
Dynamic ARPU calculations
Cubewise and IBM Planning Analytics / TM1 offer dynamic and highly sophisticated tools that assist you with your ARPU calculations and analysis at every level. Whether you’re assessing an individual customer, a region, a sector or any other slice of your customer base, you can rest assured you’re making a robust decision backed by real data.
Marketing effectiveness
Customer churn
Opaque customer information
If you don’t have the right level of granularity in your data, you can’t get a real sense of how your telecommunications services are impacting users at a customer level. This lack of visibility results in one-size-fits-all solutions that can’t be practicably applied in a modern setting.
Suboptimal service offering
A poor understanding of your revenue implications means you can’t deliver an optimised offering that best leverages your resources and experience to meet the demands of the market. Instead, you’re stuck following others because you can’t pull original insights yourself.
Dynamic ARPU calculations
Cubewise and IBM Planning Analytics / TM1 offer dynamic and highly sophisticated tools that assist you with your ARPU calculations and analysis at every level. Whether you’re assessing an individual customer, a region, a sector or any other slice of your customer base, you can rest assured you’re making a robust decision backed by real data.
Harness the complexity of your telcos business
Wrangling the data captured by your telecommunications company needn’t cause you headaches. With the right technology and automation by your side, you can effortlessly process and analyse every piece of information that matters across the entire value chain.
Cubewise is well placed to assist with this, leveraging the power of IBM Planning Analytics / TM1 and delivering a solution that can take your business to the next level. It’s time to optimise your operations and use your data the right way.
Amazon Web Services case study
We came up with a solution for Amazon Web Services that allows them to plan more efficiently.
Talk to us today and let’s overcome the challenge together.
When a system is unable to adapt to changing business circumstances, it can be tremendously frustrating for all who work with it. Things must go on, of course, and so users will resort to building tedious workarounds, simplifications and shortcuts that only serve to kick the can down the road.
Don’t accept that your business processes are incapable of adapting to fast-moving market changes. Contact us to find out how easy it can be to implement efficient and practical planning, reporting and forecasting workflows.
